Tanner Health

Northwest, GA

Situation

Tanner Health is Northwest Georgia's premiere healthcare provider with campus locations in Carrollton, Villa Rica and Bremen, GA. They employ more than 2,000, deliver 1,400 babies each year and perform over 6,000 surgical procedures.

Having served the region for over 50 years, Tanner Health is now growing to meet the needs of the area's increasing population. As part of their expansion, Tanner Health recently opened their newly constructed Heart and Vascular Center and adjacent parking structure located on their Carrollton, GA campus.

With image and innovation driving their new construction projects, Tanner Health selected INNERFACE Architectural Signage as their partner for all signage and wayfinding design, fabrication and installation.

Because the Carrollton campus is just one spoke in Tanner's hub of care, it was critical to maintain the integrity of the Tanner brand through:

- Use of new corporate color pallet
- Prominent logo placement
- Consistent messaging
- Flexible design elements to be used in multiple applications throughout the Tanner System
- Creative use of materials to match facility architecture and interior finishes

Solutions - Exterior

With its striking and modern architecture, the new Heart and Vascular Center is located near the center of Carrollton, GA. This high-visibility location makes it a great place to capitalize on reinforcing the Tanner Health brand.

A requirement for the exterior signage and wayfinding program was establishing a system that is versatile enough to be used in multiple applications and retain its brand qualities when modified. Prominent use of the Tanner corporate color pallet is instrumental in tying satellite locations back to the main campus. Our environmental graphic design team conducted a traffic flow and distance visibility analysis to locate signs for optimal impact and visibility. All exterior ground signs are internally illuminated.

Solutions - Interior

Consisting of more than 300 interior sign locations on 5 floors, the wayfinding system is extensive. Our design team ensured continuity by closely tying together the interior and exterior wayfinding elements and verifying consistent messaging.

In order to maximize client value and meet budget requirements, our designers created a two-tier signage design. The higher tier of the signage package is designed for use in areas frequently accessed by the public and incorporates additional design elements. The second tier signage is designed for use in areas accessed mostly by staff and uses a complementary but simpler design.

To help ensure the long-term effectiveness of the wayfinding system, both the front and back of house signage designs are modular making them simple and cost effective to update.

As part of the scope of the project, our design team was asked to design enclosures for dynamic electronic class and conference room signage. Our enclosure design ties directly to the other signage and wayfinding components and incorporates raised characters and Braille translations for ADA compliance.

Success

With phase one now complete, we are working with Tanner Health to implement the new interior and exterior signage designs across their other campus and satellite locations.

Through the use of a variety of materials, INNERFACE and Tanner Were able to enhance branding and visibility while creating a more user friendly campus environment.